Radio is an inexpensive, go-anywhere and penetrating medium which enables advertisers to reach their target audience. Through radio you reach your customers while they are on the move and establish a unique kind of communication with them. Radio audiences are stable, while audience interest in other media is on the wane. Radio is even able to reach customers at the key moment of purchase. Broadcasting advertising messages by radio is a proven and very effective mode of advertising.
If a radio advertisement is to be accepted by listeners, it must be sophisticated and emotional in expression, feature excellent diction and inflection in an expertly crafted script, and be backed by well-recorded music and vocals, all brought together with top quality post-production. Of course it also needs an abundance of that most important intangible – charm.
A good radio commercial must also be created in such a way that it grabs the attention of listeners and sticks in their minds, creating a positive mental “picture” of a particular brand, product or service. SIMONE PRODUCTION HOUSE has many years of experience in this field working with two leading composers, and can provide the services of more than forty personality speakers, actors and singers.
We offer four types of radio commercials:
As well as creating classic radio commercials for you, our audio production studio also offers original backing music for Web pages, video commercials, promotional films, presentations and a full music album production service.